Promotion through e-mail marketing is one of the most effective ways to reach existing and new customers and make them your customers. E-mail campaigns can be setup quick and easy.
What do you need for doing this:
- database with contacts (your own or rented)
- shipping-solution for your promotion mailings
- an appealing e-mail template
One thing you have to pay attention to is the creating of your e-mail templates. As there are no existing overall standards for e-mail service providers or e-mail clients, there are a lot of things you need to consider while creaeting your templates.
Your goal is to reach your customers on every device or client with proper delivered e-mails, whether they use their smartphone, tablet or computer.